Bradley Associates: Our Ventures

http://bradleyassociates.com/entrepreneur-ventures.html

Market Size The size and growth rate of the market is crucial to a company’s success and impacts the ultimate size of the outcome. Often what propels Bradley Associates’ overall financial success from above average to extraordinary are the large wins of only a few investments. Accordingly, market size and growth characteristics are key in our investment decision-making. Product/Service The product or service offered must be unique and serve a genuine need, cost effectively, without requiring a significant behavioral change on the part of the purchaser or end user. Business Model The economics of the business must be such that it is not capital intensive and provides for high sustainable gross margins. The combination of these two elements allows for a high, internally sustainable growth rate, thereby minimizing subsequent dilution. These characteristics are also highly valued in the public markets or by potential acquirers. There must exist a reasonable scenario for the business to achieve revenues of $50 million - $100 million within 5 years.